Becoming the Best Can’t Be Cheap or Easy

Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...

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5 Essential Habits of a Professional

I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...

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Time for a New Business Resolution

Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...

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5 Essential 2017 Marketing Predictions

Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our focus more on the future and plan our efforts for 2017. Because I’m a student of marketing and...

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A Holiday Challenge That Will Transform Your Business

One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...

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How To Recognize Good Customer Service

It may not surprise you that I like to read. In fact, I have more desire to read than I have time to read. My reading list is long, and ever growing. I am fortunate to have a wonderful group of friends and colleagues who routinely recommend books to me. I actually...

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Black Friday Lessons for Every Business

How was your Black Friday shopping experience? Being the marketing nerd that I am, I can’t resist the urge to visit a few stores on Black Friday. The experience in each store varies widely, and often in interesting ways. You can learn a lot about a business, its...

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Brain Science and Effective Websites

Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our expectations of a website. Then we explored the common traits that all effective websites have before...

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5 Website Technologies That Show Off Your Business

We have discussed a lot of information about websites lately. That’s on purpose. Websites, in general, have a long way to go to better and more effectively tell the story of a business and enable its growth. Last week we focused on the quality and volume of content...

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Quit Disrespecting Your Website Content

If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must also be readable and convincing to humans. Search engine rules are constantly changing, and...

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Essential Habits of Effective Homepages

Last week we talked about the basics of a quality website. Today we confront a fundamental truth about all websites that often goes missed. Your website is the essential marketing material for your business. We usually don’t think about our website that way, though....

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What Do You Expect Out of Your Website?

Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...

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How to Lead Your Industry

You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives? For this ailment, a prescription of industry leadership is usually best. But,...

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Is Your Marketing An Investment or An Expense?

If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...

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Why Top-of-Mind Awareness Still Matters

With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...

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Content Marketing Makes Your Advertising Work

Let’s talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot. In our focused state, it was...

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3 Stats To Build your 2017 Marketing On

It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is underfunded consider restricting your approach. Here are a few digital marketing data points you can...

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Plan Your Positioning To Spur Growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...

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Facebook Messenger’s Massive Marketing Potential

A software platform as powerful as Facebook serves multiple purposes in the world of communications. We all know the value it holds for people connecting with people, for people getting information, and for companies communicating to their audience. Facebook now has a...

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It’s Time To Up Our Customer Service Game

Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service. If you aren’t familiar with Parkinson’s Law, it helps us understand the interplay between the effort a task takes and the time a task...

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How To Reach Youth In Community Elections

By now you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much. First it is a study in effective messaging. Politicians are putting out messaging everyday, and not just ads and other traditional and...

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Why Does SEO Take So Darn Long?

“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...

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How To Make Local Marketing Work

I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...

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