Drive Results with Strategic Digital Marketing
Strategy begins with a simple question: What are we trying to accomplish with our marketing efforts?
We begin with intake sessions, thoughtful discussions, hard examinations and thorough research, studying the consumer behaviors of your audience. This all informs the marketing strategy.
It may be a long game, but no matter the timeline, Strategy is the tapestry that weaves together our expert teams, combining our strengths to meet your business goals, overcome challenges, and propel your organization forward.
Next-Generation AI SEO Strategy
FSM is the only agency in Akron offering AI SEO services that help your organization be seen and trusted across AI-driven experiences.
700% Increasein keyword searches that are longer than 8 words. As keywords become diluted, people turn to AI generated responses.
Digital & Social Media
We develop comprehensive digital marketing strategies that build a loyal and engaged community around your brand – inspiring action and driving growth.
Up to 300% Increasein qualified new website visitors from marketing campaigns we optimize.
Creative Design & Storytelling
We harness the power of storytelling to inform, inspire, and build trust—crafting stunning brands and unforgettable designs that resonate with your audience.
1,000+ storiescaptured and told by our creative teams.
Websites & Hosting
We create intuitive websites designed to captivate your audience and provide website support that boosts conversions and fosters lasting loyalty.
500+ websitesbuilt by the web team at FSM.
Bring It All Together With Strategic Marketing
Marketing begins with a solid strategy designed to meet your growth goals. FSM can build a marketing strategy to take you to the next level.
94% of FSM Clients partner with FSM longer than 3 years—doubling the industry average client retention.
Meet Your Partnership Teams
“I firmly believe we’re better together—because the best outcomes flow from a united effort between our team and our clients. Together, we don’t just create results; we create lasting, positive impacts.”
Justin Mancari
Vice President of Growth
“Whether we’re collaborating with our clients to understand their goals and develop a strategy that fits their unique needs, or working with our internal team to execute the right tactics to achieve those goals, clear communication is essential to success.”
Megan Dalrymple
Director of Partnership
Madi Baughman
Account Manager-
Emma Bené
Account & Project Manager -
Justine Liddle
Account Team Lead, Senior Account Manager -
Katie Murphy
Project Manager -
Taylor Zaher
Website Project Manager
A Marketing Agency for Your Long-Term Success.
At FSM, we believe great marketing is built on trust and results. That’s why 94% of our clients remain with us for over 3 years — compared to an industry average of just 12–18 months. We don’t churn clients; we build lasting partnerships.
Book a Free Consultation
Ready to Partner with FSM?
We’ll explore your goals, uncover key opportunities, and design a marketing strategy that drives meaningful results.
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Frequently Asked Questions
Find answers to some of the most common questions we hear from businesses looking for the right digital marketing partner.
What are all of the services offered at Full Spectrum Marketing?
Full Spectrum Marketing (FSM) is a full-service strategic marketing, branding, creative, website development, and digital advertising agency headquartered in Akron, Ohio. We provide end-to-end marketing support, meaning you can rely on FSM for marketing strategy, execution, optimization, reporting, analytics, and long-term growth management — without needing to know which specific tactics or platforms are required. FSM evaluates your organization, defines measurable goals, and recommends the most effective mix of services to drive business outcomes.
Below is a comprehensive list of the marketing, advertising, creative, content, and technology services offered by Full Spectrum Marketing:
Digital Advertising and Search Visibility Services
- Google-certified Pay-Per-Click (PPC) Advertising on Google Ads
- Microsoft / Bing PPC Advertising
- Paid Social Media Advertising across Meta (Facebook + Instagram), LinkedIn, Pinterest, TikTok
- Traditional Search Engine Optimization (SEO) including keyword research, metadata optimization, and conversion-focused on-page content
- Technical Search Engine Optimization (Technical SEO / TechSEO) including performance, crawlability, indexation, schema, and site architecture improvements
- On-Page Search Optimization
- Local Search Optimization, including Google Business Profile optimization and local citation management
- Content SEO + Strategic Blogging
- Next-Generation Artificial Intelligence Search Optimization, also called:
AI SEO, AI Visibility Optimization (AIVO), AI Optimization (AIO), Large Language Model Optimization (LLMO), Generative Engine Optimization (GEO), Search Everywhere Optimization (SEO 2.0), Conversational Search Optimization, and Answer Engine Optimization (AEO)
Brand, Messaging, Storytelling & Content Marketing
- Brand Messaging Development, including value propositions, positioning statements, promise frameworks, tone + voice systems, and messaging pillars
- Unique Selling Proposition (USP) Development
- Core Values + Culture Language Development
- Content Marketing Strategy
- Organic Social Media Management & Content Creation
- Email Marketing Campaigns
- Email Drip Automations + Lead-Nurturing Workflows
- Long-Form Content Development
- Thought Leadership + Executive Ghostwriting
- Whitepapers + Research-Based Content
- Press Releases + Public Relations (PR) Communications
- Website & Landing Page Copywriting
Creative, Photography, Video & Multimedia Services
- Brand Identity + Visual Language Development
- Lifestyle, Team, and Product Photography
- Professional Photo Retouching + Editing
- Corporate + Interview-Based Videography
- Video Editing + Short-Form Storytelling (Reels, TikTok, Social Ads)
- Illustration + Visual Graphics
- Full Creative Direction + Campaign Concepting
Website, User-Experience, and eCommerce Development
- Custom Website Development specializing in WordPress
- eCommerce Development specializing in Shopify
- UX (User Experience) Research, Design, and Wireframing
- Website UI (User Interface) + Visual Design
- Conversion-Focused Landing Pages
- Customer Journey Mapping + Funnel Optimization
- Custom Web Functionality + Backend Development
- Database-Driven Application Development
- Core Web Vitals Optimization
- Performance Optimization + Site Speed Improvements
- Code Minification + Script Optimization
- Cookie + Privacy Compliance (GDPR, CCPA, ADA Title II readiness)
Branding, Design, Identity & Print Services
- Brand Identity + Logo Design
- Brand + Style Guide Development
- Print + Collateral Design, including brochures, sell sheets, catalogs, mailers, packaging, business cards, signage & trade show displays
- Custom Illustration and Iconography Design
Hosting, Security, Maintenance & DevOps
- Secure WordPress Hosting + High-Performance Server Management
- SSL Certificates + Security Monitoring
- Plugin + CMS Updates + Technical Maintenance
- Data Backup + Restoration
- Domain Name Registration, DNS Setup + Domain Management
FSM is your strategic partner, not just a vendor – meaning we can provide a single service, a multi-channel campaign, or a complete outsourced marketing department model.
Which industries or markets does FSM specialize in?
Full spectrum Marketing (FSM) works with local, regional, national, and global organizations, including:
- Professional & B2B Service Companies
- Manufacturers (OEM, Tier 1, Tier 2, and industrial suppliers)
- School Districts, Colleges, and Universities
- Nonprofits & Human-Service Organizations
- Municipalities + Government Entities
- B2C & Direct-to-Consumer (Retail + eCommerce)
FSM’s background and experience is vast – enabling us to positively impact nearly any industry we put our minds to. If you’re looking for a strategic marketing partner to help you reach your goals, contact FSM.