Digital & Traditional Marketing Services
Turnkey marketing services for small businesses, custom marketing services for big businesses.
What We Do for Small Businesses
If you’re a small business owner you may have caught yourself thinking, “I just don’t have time for marketing right now.” If so, you’re like 99.99% of small business owners. Don’t worry – we can help.
Your small business needs basic services that make sure your business gets found. We help your business get discovered online by handling the fundamentals of online marketing so you don’t have to.
You have a great business, let’s make sure it’s easy to find online.
- Updated, Mobile Friendly Website
- Local Business Listings
- Paid Facebook Marketing
- Paid Search Marketing
- Digital Display Advertising
- Email Blasts
As you build your audience, keep them coming back by creating new, original content.
- New Website Pages
- Organic Facebook Marketing
- Email Newsletters
- Google+ Marketing
- LinkedIn Marketing
- Video Production
- Content Marketing
If a marketing tactic or plan goes unmeasured it is very hard to manage, let alone optimize. That’s why we build measurement and improvement into our overall approach. Let’s start strong, and get better over time.
- Marketing Dashboard
- Website Analytics
- Social Media Analytics
- Email Marketing Analytics
CUSTOM MARKETING SOLUTIONS WITH A SIMPLE PROCESS – DISCOVER, ENGAGE, OPTMIZE.
What We Do for Big Businesses
What separates an amateur marketer from a professional? A great process that guides ideation and delivers great creative time after time. Like an athlete, we practice our process again and again. A great process starts with listening and ends with ideas and integrated marketing plans that deliver results.
But, a process alone isn’t enough to create great marketing work and business results, though. The team that works in the process matters, and you won’t find a more passionate or talented team than your partners at FSM. Check out our process, and then get in touch.
Every agency has a process, and most pretend it’s a magical secret sauce. For us, it’s our routine and our assurance that great work is about to happen. It starts by understanding your business, your market, and your goals. This takes time, and should be revisited. We have a great method for helping you discover – or rediscover – your business and goals.
- Marketing Audit
- Customer Touchpoint Analysis
- Customer Experience Audit
- Brand Development
- Positioning Statement
- Comprehensive Marketing Plan
- Ideation (we call it “QuickStorm™)
- Robust Websites and E-Commerce
- Multi-Channel Marketing Campaigns
- Content Marketing
- Public and Media Relations
- Media Buying
- Creative Services
- Search Marketing
- Social Media Marketing
- Email Marketing
- Trade Shows
- Video Production
What most agencies call tactics, we call the Engage part of our process. Why? Because the tactics are all about effectively engaging your target audience for the good of your business. We have designed our team so it has a unique breadth of experience, too. That way we aren’t specialists who are limited by delivering only what we know how to do. We are marketers, and anything is possible.
Most agencies are pretty good at tactics, and some are even solid at strategy, too. Few agencies are earnest about measuring their efforts, though. Following through on measurement is another way Full Spectrum Marketing is different. We believe if you can’t measure it, you can’t manage it. We measure all of our efforts, whether they are online or off-line tactics, and report back to you.
- Qualitative Surveys
- Quantitative Surveys
- After Action Reports
- Return on Investment
- Return on Effort (ask us about this!)
- Analytics (website, social, etc.)